This integrated, hospital-focused campaign spearheaded Microsoft’s foray into the next frontier of healthcare: online medical records. Initial marketing kit detailed HealthVault’s benefits to administrators and medical staff. Signatory institutions received a sell-through DVD loaded with co-brand-able PDFs of posters, brochure, direct mail, web banners, newsletter articles and press release that alerted patients and staff to take control of the health by taking control of their vital records. View elements below.